Rovio to launch Angry Birds microtransactions

Rovio Mobile has announced it will launch its own in-app microtransactions system.

The service will be named Bad Piggy Bank –after the Angry Birds’ arch enemies, of course – will use mobile carrier billing to let consumers pay for extra content in Rovio apps, such as the Mighty Eagle power-up.

Mobile users who have downloaded the free ad-supported version of Angry Birds will be able to pay to remove the ads.

Bad Piggy Bank will first launch in Rovio’s home market of Finland, through a deal with local operator Elisa. Rovio plans to roll out the system to other carriers and mobile operating systems around the world next year.

About MCV Staff

Check Also

New studio Deviation Games signs with PlayStation to develop a new IP, led by former Call of Duty: Black Ops devs

"We’re drawing on what we’ve learned over our collective decades making games, but we’re also out to make something fresh and brimming with innovation like you’ve never experienced before."