It’s just a matter of days until big German games show Gamescom – but it’s proven to be plenty of time for Sega and THQ to have a change of heart about missing the event.
The two publishers, which had originally announced they would not be going to the show, have confirmed their games will be at there, showcased by distribution partners.
As Sega moves away from having a boxed product business and as THQ restructures, it made sense initially to sit the show out.
But clearly the two don’t want to be left out.Momentum is such behind Gamescom – foreign companies exhibiting is up 40 per cent this year, with 600 companies in total from 40 countries and 14 national pavilions – that the few companies not going (specifically, Microsoft and Nintendo, are increasingly notable by their absence).
So those wanting to see the Sega and THQ games should go to the Koch Media and Saturn stands.
The news was confirmed yesterday by show organiser Koelnmesse, which also confirmed some serious expansion for the show, including an extra 15 per cent of exhibition space, and 300 game premieres for European gamers.
Organisers have also been heartily promoting the fact that, unlike E3, the show includes smartphone, F2P and online games amongst console and PC titles.
Gerald Bse, CEO of Koelnmesse said: The innovative concept of Gamescom is convincing in some difficult market situations.
"Gamescom thus once again scores top marks and remains determined as it continues to grow."