Sega: PC sales are stronger than reported

Publishing giant Sega has defended PC gaming, calling it a strong and vital market for the games industry.

Physical retail sales of PC games are continuing to slide in 2010, but Sega’s UK MD John Clark says that isn’t a fair representation of the market – with digital sales now accounting for a large proportion of revenue.

The PC market is third in terms of its year-on-year performance with a decline of 26 per cent, but this doesn’t really reflect the full picture,” said Clark.

The PC digital download business is now a viable sector but somewhat invisible as it’s not yet covered by Chart-Track. The PC market overall is actually performing much better than is currently reported and remains a vital and strong sector to be involved in.”

Sega was the second biggest UK PC publisher in 2009, with 12 per cent share of the market.

Meanwhile, year-to-date in 2010 the company has a 12.8 per cent share of the PC games sector. This was boosted by the strong performance last month of Aliens vs Predator, Napoleon: Total War, as well as continued sales of Football Manager 2010.

Last month’s PC chart illustrates Sega’s position within this sector,” added Clark.

Napoleon: Total War, Football Manager 2010 and Aliens vs Predator are three different styles of game from three different genres. They can all drive a strong, community fan base with the ability to consistently deliver endless hours of gameplay. Incidentally, they are all developed in the UK.

For 2009, Sega was ranked the second biggest PC publisher in the market. In 2010 year-to-date, we are once again ranked second. Long may it continue.”

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