ShopTo launches news site has launched a news sites as part of its online offering.

The firm – which won the prize for best Independent Retailer at this year’s MCV Awards – will now deliver news stories, reviews and other editorial to its customers through

The firm has also hired former VG247 writer and freelance journalist Joe Anderson as site editor. He will be supported by a mix of other freelance journalists.

I am thrilled to be able to announce the launch of ShopTo News,” said CEO Igor Cipolletta. ShopTo News is yet another addition to the range of services we offer today’s consumers.

Designed to run alongside our renowned retail portal,, ShopTo News adds another layer of service to our already expanding portfolio that includes and, as well as our dedicated iPhone and Facebook applications.”

Anderson added: I am delighted that ShopTo are launching this new portal for existing and new members alike. I believe that we will be able to provide our many members with all the gaming related content they need to keep them informed, while also attracting new readers to the site once its reputation builds.

Our readers can expect in-depth, timely news content as it breaks, as well as all the latest reviews, previews, developer interviews, competitions and more.”

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