Activision says its new Skylanders game will compete with the likes of Hot Wheels and Corgi.
Skylanders Superchargers introduces planes, cars, submarines and boats to the toys-to-life franchise, which will see it moveinto the ‘vehicle’ category of toys.
It’s an important move, says VP of Skylanders Josh Taub, because it is this that will help Skylanders stay competitive in the face of fierce competition – namely the Star Wars-imbued Disney Infinity 3.0 and LEGO Dimensions.
We are thrilled to have created a category that is now $4bn over the last almost four years – we represent north of $3bn of that,” Taub told MCV @ Gamescom.
We have a responsibility in quality of gameplay, toy and experience that is unmatched anywhere in the market, and that is why we think our fans stay with us – along with the fact that each year we create original, innovative experiences with new character sets.
This year, we have an entirely new toy category with vehicles. The vehicle segment is as big as the action figure segment in the toy world, and we are going to take that category by storm.”