Sonic claims Golden Joystick Award

Sonic the Hedgehog is the first winner at this year’s record-breaking Golden Joystick Awards.

Sega’s iconic mascot has won the very first outstanding contribution award in the same year that it celebrates its 20th anniversary.

The 29th annual GamesMaster Golden Joystick Awards has a also smashed the Guinness World Record for the most votes cast in a gaming awards. 2.06 million votes were cast in picking this year’s winners.

The winners that will be joining Sonic will be revealed tomorrow at the event at the Westminster Bridge Park Plaza.

We are so excited that Sonic has been awarded the first-ever Outstanding Contribution Award at the Golden Joysticks," said Sonic brand director David Corless.

"In today’s ever changing market it’s rare for a character to last for 5 years – let alone 20. And that’s testament to the popularity and longevity of our blue blurred mascot. Since the days of the Mega Drive – he’s appeared on most consoles and handhelds going and also made the successful leap into the digital space. This award couldn’t have come at a better time as we celebrate Sonic’s 20th Anniversary and with the amazing Sonic Generations just around the corner. Here’s to the next 20!"

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