Sony DADC launches new digital distribution service for publishers

Publishers and retailers have been offered a helping hand in entering the increasingly complicated digital distribution space.

Sony DADC has (via some of the longest sentences we’ve ever seen in a press release) announced Genba, which it describes as a new digital game supply chain channel and media platform to store, manage, deliver, and monetize gaming content to any location worldwide”.

Cutting through the many, many words it seems that Genba is being designed as a one-stop solution for anyone looking to sell digital games.

Those wishing for more words need only peruse the official press release.

The tremendous growth and popularity of digital gaming has created vast opportunities for publishers and retailers, but has also contributed to the complexity and inefficiency of the industry’s distribution ecosystem,” Sony DADC’s Andreas Riegler stated.

To meet the demands of the modern digital gamer, operational challenges posed by proliferating contact points, languages, SKUs, and regions must be addressed. With Genba, Sony DADC has applied our proven technological innovation and media supply chain expertise to create a scalable and secure distribution platform that today’s game industry needs.”

Genba is currently in beta with a global rollout planned in the 12 months.

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