Sony DADC plans direct-to-consumer deliveries

Distribution giant Sony DADC is preparing to introduce a direct-to-consumer postal service for games retailers.

It gives stores the option of ordering a game directly from Sony DADC and getting it delivered to their customer’s door. The distributor says this is helpful for store owners who are either low on stock or tight for space.

If somebody goes into an independent store looking for a game and it’s not in stock, then this usually translates into a lost sale,” Sony DADC’s general manager Darren Houghton told MCV.

What we can do is deliver it direct to the consumer on the retailer’s behalf. All they have to do is fill in a spreadsheet which automatically gets uploaded to our system. The order gets generated, the product gets picked, loaded and delivered to the consumer.

We do everything we can do to increase the revenue of our clients and customers. The entertainment industry is our core business and it’s critical we support it.”

The news follows Sony DADC’s announcement that it is now offering a primary distribution service to publishers and developers. It is known for manufacturing games and distributing CDs, DVDs and Blu-rays.

The firm says its new direct-to-retail offering is a genuine alternative.

Sony DADC’s head of business development for games Rob Gross added: Direct-to-retail is going to grow and grow. It offers a significant cost-saving to the content owner.”

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