Sony explains Move name

We’ll likely never know whether Arc was never its name, was a temporary codename or was indeed dropped due a rumoured trademark dispute – but Sony has at least looked to explain its reasoning behind the name PlayStation ‘Move’.

It’s great – everyone’s so interested in how our company names products,” Sony Worldwide Studios VP Scott Rohde told IndustryGamers.

It’s like at any other company; everyone dumps in their ideas and you’ve got agencies out there coming up with names.

At the end of the day, we really felt that Move conveyed what the controller is all about. It’s a word that the smallest kid understands, and it’s a really good name. I’m happy with it.”

That logo definitely looks like an ‘A’, though…

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