Sony gets serious about PlayStation VR with £250 Black Friday deal

We recently saw Sony use its Paris Games Week event to promote an enviably broad line-up of new content for its PlayStation VR headset. But all the content in the world won’t help if the installed base of headsets isn’t big enough to benefit from it. However, Sony took a major step to boost that number today, with the announcement of a price-slashing £250 PS VR ‘Black Friday’ deal.

Starting from midnight tonight consumers will be able to pick up the PlayStation VR Starter Pack for just £250, a £100 saving on the current price. In addition they can choose either Elder Scrolls V: Syrim VR or Gran Turismo Sport for no extra cost. That’s a potential saving of around £150. The deal runs until the 27th November at 23:59 and will be available from numerous outlets – as this is Sony’s maximum recommended retail price for the bundle.

That puts the PS VR at a far more agreeable price point for gifting this Christmas season.

The Starter Pack contains the PlayStation VR Headset, PlayStation Camera and the PlayStation VR Worlds compilation of shorter experiences, giving the purchaser a wide range of experiences to play with immediately. The deal should hugely increase the number of PS VR headsets in the UK.

This new development is much-needed to give VR the momentum it deserves in the holiday season. On stage at the Paris event Jim Ryan, head of global sales and marketing said: "We’re witnessing the birth of new styles of gaming, storytelling and visceral experiences … The future of PlayStation VR is extremely bright," and we certainly wouldn’t disagree now.

About Seth Barton

Seth Barton is the editor of MCV – which covers every aspect of the industry: development, publishing, marketing and much more. Before that Seth toiled in games retail at Electronics Boutique, studied film at university, published console and PC games for the BBC, and spent many years working in tech journalism. Living in South East London, he divides his little free time between board games, video games, beer and family. You can find him tweeting @sethbarton1.

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