Azerion has acquired the mobile game division of Dutch developer Spil Games for an undisclosed sum, “creating the biggest casual gaming company in the Netherlands”. The company has also secured a minority stake in Spil Games’ web portal business.
“The companies will share technology and know-how to maximise user engagement and advertiser impact in the consolidating games market,” said a statement on the company’s website. “Azerion will take over Spil Games’ mobile business, while Spil Games will concentrate on creating new opportunities out of its world-leading web game portals.”
In a joint statement, Azerion’s co-CEOs and founders Atilla Aytekin and Umut Akpinar said: “This acquisition and partnership fits perfectly into our strategy. We want to build a leading trusted ecosystem with content, technology and reach for advertisers, publishers and consumers. Working together with Spil Games gives us a step up in terms of our global profile.”
“The high-quality games coming over from Spil significantly bolster our mobile offering for our advertiser and publisher clients,” added Sebastiaan Moesman, board member of Azerion. “We get lots of engaged players from around the globe, plus awesome mobile technology that complements our other offerings.”
“I’m excited to be in partnership with Azerion,” said Spil Games CEO Timm Geyer. “Gaming is a huge global market with massive potential rewards. But you need substantial resources to take it on. Together with Azerion, we will be a force to be reckoned with.”
Spil Games’ portfolio includes games like Operate Now: Hospital, which has 45 million installs, and the Troll Face Quest franchise, which boasts 144 million installs. The company says the games “dovetail well” with Azerion’s own content with products such as HabboHotel, Governor of Poker, Stratego and spele.nl. The company reports that together, these attract 125+ million gameplays every month.