Subway Surfer dev launches new endless runner Blades of Brim

Sybo is hoping to replicate the success of its hit mobile title Subway Surfer with a brand new endless runner release.

Blades of Brim is now available on iOS following a simultaneous launch in 17 countries, including China. It’s built using Apple’s Metal graphics engine and can be played both off and online.

It’s free to download but offers a range of IAPs, ranging from $0.99 to $4.99. User reviews have so far been very positive.

Whether it can match its predecessor’s 62bn play sessions remains very much to be seen. Subway Surfer was also the second most downloaded game on 2014.

The endless runner market is a crowded one, with existing titles such as Temple Runner proving hard to conquer. As VentureBeat points out, even Zynga couldn’t crack into the genre with the release of its licensed Warner Bros outing Looney Tunes Dash.

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Craig Chapple is mobile insights strategist, EMEA at mobile intelligence firm Sensor Tower and was senior editor at