Super Mario Run storms to the top of the Apple charts

Nintendo’s long-awaited smartphone debut, Super Mario Run, is topping the charts in a large number of countries following its release yesterday.

Bloomberg reports that the game topped the Free download ranking in 68 countries. However, the Top Grossing chart is a different story – it’s only winning that race in 14 countries. It is currently topping both charts in the UK.

Super Mario Run is free to download, but the bulk of its content is only unlocked after paying 7.99/$9.99.

The launch seemingly fell below investor expectations, with Nintendo stock dropping 4.2 per cent. Partner DeNA saw its stock fall by 6.8 per cent.

The critical reception has been good, if not overwhelming. The game currently has a Metacritic average of 79 per cent. It also only has a 3 Star user rating on the App Store.

Users have bemoaned what could maybe be called a sparsity of levels and the title’s need to have a constant internet connection. Also irking some are the return of Nintendo’s dreaded Friend Codes, and the slightly clunky logging in and registration system.

Certainly predictions of the App Store or Nintendo’s servers failing to cope have not come to fruition, although whether that is due to adequate foresight from the involved parties or lower than expected launch interest is unknown.

Analyst SensorTower has predicted that the game could go on to be one of the top five highest grossing iOS titles of all time, raking in $71m in its first month. Whether the ever so slightly muted launch will dent those predictions remains to be seen.

We have no doubt that first month downloads of Super Mario Run will be historic — likely much greater than Pokmon Go — thanks to months of prominent featuring by Apple, extensive media coverage, and more,” it added.

But it’s ultimately the quality of the free demo content (and the willingness of mobile users to spend $10 on an experience that’s incredibly similar to free games like Rayman Adventures outside of the Mario IP) that will make or break Nintendo’s first mobile gaming experiment through its conversion rate.”

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