Stunt marketing often comes across as hasty at the very least, and today’s episode of promo tactics is just that: buy a meal of fish and chips from Uber Eats, get a copy of Call of Duty: Black Ops 4 (or ‘Cod’) free. To laugh? To cry? Who knows.
The offer runs from today, October 12, til the 14 and requires the purchase of a ‘Cod for COD’ meal, priced at £7.99, from one of three Harry Ramsden’s restaurants using the Uber Eats app – Manchester Trafford, Birmingham Arena or London Victoria. No other restaurants are applicable.
On delivery of your meal, you’ll be given a printed code for a PS4 Black Ops 4 download on the receipt. Other formats are not available. Still, the latest Call of Duty for a penny shy of eight quid? That’s not bad at all, and outside of the terrible pun-based marketing it’s definitely going to drive some business – and get some attention to boot.
A spokesperson for Uber Eats said these words, but really it doesn’t matter much – this is all about the awful pun: “We know that gamers are hungry for any competitive advantage, so stopping to cook or go to the shops for food isn’t always an option. We wouldn’t want them to lose out from having to think about dinner with Call of Duty: Black Ops 4 just released, so we decided to provide portions of cod and chips, along with the game to give them more time to play.”
It would have been nice to see a vegan alternative offered, but what can you do.