Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
Sony’s PlayStation 3 was the most viewed campaign. However, Nintendo’s Wii Fit Plus achieved the most views per spot, highlighting a more harder hitting strategy.
Two games in the Top Ten, Ubisoft’s Your Shape and Nintendo’s Wii Fit Plus, pre-empt New Year resolutions to get fit, and ensure they are front of mind for the January sales.
Here’s to hoping that the non-traditional audiences continue to stimulate the market in 2012. As let’s not forget, video gaming is for life, not just for Christmas.
What’s a TVR?
The TVR (TelevisionRating) is the measure ofpopularity for aprogramme or ad bycomparing its audienceto the population as awhole. One TVR isequivalent to one percent of a target audience.So if Coronation Streetachieved a HousewivesTVR of 20 in Yorkshire itmeans that, on average,20 per cent of allHousewives in Yorkshirewatched it.
A campaign canachieve over 100 TVRs,however. But this doesnot mean that it hasbeen seen by 100 percent of the population, asTVRs only refer to thepercentage of thepopulation reached at thetime of airing. So airingan ad during Corrie sixtimes gives you 120TVRs, but you may onlybe reaching the same 20per cent of people.
Data supplied by Generation Media