Tuesday and Wednesday next week just might be the most lucrative two days in games retail history.
On Tuesday, November 9th Activision will launch Call of Duty: Black Ops – the follow-up to the UK’s biggest selling game. The very next day Kinect for Xbox 360 hits shelves – complete with a 15 game launch line-up.
Specialist retailers are now preparing to open for two days straight, with back-to-back midnight openings and launch events.
With Kinect and Call of Duty it’s an incredible week for retail; they are going to be so busy,” Xbox’s director of entertainment and marketing Stephen McGill told MCV.
Obviously everyone knows the best place to play Black Ops is on Xbox 360. But there are so many great games still to come out. For Q4 there hasn’t been a better line-up for years.”