MCV/DEVELOP News, events, research and jobs from the games industry
We set out with a mission for this year’s awards to make them more relevant, more rigorous and more competitive. We started by modernising the categories to better suit today’s UK games market. We beefed up the submissions process to ensure that each entrant provided comparable information. And we set ourselves a tough limit on the size of shortlists too.
That makes this the most competitive MCV Awards shortlist in many years. With 100 shortlisted entries across 19 streamlined award categories, featuring a total of 65 companies. Competition was brutal just to get this far, with many categories having multiple times the number of entries we wanted to put through to our judging panels – each of which has been handpicked for its specific category.
So without further ado, here’s the MCV Awards shortlists for 2018, a huge congratulations to everyone listed below, and thank you everyone for taking the time to submit your entries.
We hope to see you all at the revamped awards ceremony on the 8th of March.
COMMUNITY MANAGEMENT OF THE YEAR
Bethesda Softworks
Creative Assembly
Jagex
Sony Interactive Entertainment UK
Square Enix
Warner Bros. Interactive Entertainment
Xbox UK
CREATIVE AGENCY OF THE YEAR
Attention Seekers Productions
Diva Agency
Gamer Creative
Heaven Media
ICHI Worldwide
Network N Agency
Takeoff
DISTRIBUTOR OF THE YEAR
Click Entertainment
Genba Digital
Koch Media
GAMES EVENT OF THE YEAR
AD+D for ‘WWE x IGN eSports Showdown Live’
Attention Seekers Productions for ‘Xbox at Gamescom Live’
ESL for ‘ESL One Hamburg’
Gfinity Esports for ‘The Elite Series’
GAME for ‘INSOMNIA’
Jagex for ‘RuneFest 2017’
GAMING CAMPAIGN OF THE YEAR OVER 500K
Bethesda Softworks for ‘Evil Within 2’
Nintendo UK for ‘Nintendo Switch’
PlayStation UK for ‘Only on PlayStation’
PlayStation UK for ‘Horizon Zero Dawn’
Ubisoft UK for ‘Assassin’s Creed Origins’
Warner Bros. Interactive Entertainment UK for ‘Middle-earth: Shadow of War’
GAMING CAMPAIGN OF THE YEAR UNDER 500K
Curve Digital for ‘Bomber Crew’
Ninja Theory for ‘Hellblade: Senua’s Sacrifice’
PQube for ‘Cat Quest’
Space Ape Games for ‘Fastlane: Road to Revenge’
Warner Bros. Interactive Entertainment UK for ‘LEGO Worlds’
Xbox UK for ‘PlayerUnknown’s Battlegrounds’
IN-HOUSE PR TEAM OF THE YEAR
Bethesda Softworks
Nintendo UK
Square Enix
Team17
Ubisoft UK
Warner Bros. Interactive Entertainment UK
INDIE GAMES PUBLISHER OF THE YEAR
Curve Digital
Dovetail Games
Merge Games
PQube
Team17
Wales Interactive
Wired Productions
INDIE RETAILER OF THE YEAR
Games Centre
Gameseek
Go2Games
Merchoid
Rice Digital
Seedee Jons
The Game Collection
MAJOR GAMES PUBLISHER OF THE YEAR
Bethesda Softworks
Nintendo UK
Square Enix
Ubisoft UK
Warner Bros. Interactive Entertainment UK
MAJOR RETAILER OF THE YEAR
Amazon
Argos
GAME Digital
Shop Direct
ShopTo.net
MARKETING TEAM OF THE YEAR
Bethesda Softworks
Nintendo UK
PlayStation UK
Ubisoft Future Games of London
Ubisoft UK
Warner Bros. Interactive Entertainment UK
Xbox UK
MEDIA PLANNING TEAM OF THE YEAR
Generation Media
MediaCom PlayStation Team
Summit for GAME
Target Media
MEDIA SALES TEAM OF THE YEAR
Digital Cinema Media
Future
Gamer Network
IGN
NEW GAMES IP OF THE YEAR
ARMS by Nintendo
Cuphead by StudioMDHR
Hellblade: Senua’s Sacrifice by Ninja Theory
Horizon Zero Dawn by Guerilla Games
PlayLink by PlayStation
Prey by Bethesda Softworks
PR AGENCY OF THE YEAR
Assembly
Bastion
Big Games Machine
Dead Good PR
Indigo Pearl
Little Big PR
Renaissance PR
Swipe Right PR
SALES TEAM OF THE YEAR
Bethesda Softworks
Koch Media
Microsoft – Xbox
Nintendo UK
PlayStation UK
Ubisoft UK
Warner Bros. Interactive Entertainment UK
And it’s not just the awards process that is changing, we have shaken up the format on the night to make it a more interactive and social event. Head to the MCV Awards 2018 website for information on the event, including sponsorship opportunities and table bookings.
