Time is running out for Nintendo Wii U

The UK games industry still has faith in Nintendo, but told MCV that drastic action is needed to save Wii U.

The biggest names at games retail – talking under the condition of anonymity – say a significant price cut and a bundle with upcoming blockbuster Mario Kart 8 will help alleviate short-term issues surrounding Wii U.

Nintendo issued a profit warning after sales of its console fell significantly short of target. 2.8m Wii Us were sold worldwide last year, missing its quota by 6.2m.

A sub-200 machine will help, and Mario Kart is desperately needed to reach the fans,” said the games boss of one of the UK’s biggest retailers. We also need something revolutionary that makes use of the second screen and has mainstream appeal, which is easier said than done.”

The top buyer at one online games store added: There is only one real last chance for Wii U and it is Mario Kart 8. It could still be the game that sparks interest in Wii U, but it would need to be combined with a more mass market retail price.”

A games exec at a mass market outlet added: 199 and Mario Kart 8. Simple.”

Despite the poor numbers, UK trade figures believe Nintendo has a plan.

Xbite boss Steve Thomas said: Nintendo will have something up its sleeves that again will add a new dimension to gaming.”

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