Toys-to-life sales leap up 39 per cent in 2015

Warner Bros’ LEGO Dimensions has pushed the revenue made from toys-to-life products to 129m.

That’s a 38.7 per cent rise over 2014, when the market was worth 93m. The data is courtesy of GfK Entertainment.

The main driver of this growth is LEGO Dimensions, which eclipsed both the latest Skylanders and the new Disney Infinity 3 (featuring Star Wars) to become the UK’s most popular toys-to-life game.

LEGO Dimensions also retailed at a higher RRP, which boosted the value of the sector.

Nintendo’s Amiibo figurines also had an impact on the value figure, with the toys proving hugely popular, with sell-outs reported during the first half of 2015.

2016 has already seen the launch of a series of LEGO Dimensions expansion packs featuring Doctor Who, DC Comics and more.

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