Tradewest Games signs up JoWood

New publisher Tradewest Games has signed a deal with Austrian IP holder JoWooD to handle sales for the firm’s games in the UK.

Tradewest will also manage the company’s titles in other European markets – building on its existing agreement to handle JoWooD products in France.

We are happy to extend our co-operation in order to cover the UK market,” said Martin Spiess, CEO of Tradewest Games.

JoWooD is a strong partner, well known for innovative and appealing products on all relevant platforms. With our joint efforts to deliver high quality distribution services, we’ll do whatever it takes to support JoWooD successfully in the UK marketplace.”

Stefan Berger, JoWooD head of publishing, added: After the great co-operation with Tradewest France as our sales agent, we are very pleased to include the UK market into our partnership. Together with the team of Tradewest, we are convinced we can deliver the best possible performance.”

Tradewest’s work on JoWooD titles begins with Yoga for Wii. The new fitness game uses the Balance Board and wass released on November 27th.

Tradewest was formed by CEO Spiess at the end of the summer following the closure of Midway Europe. Two weeks ago the firm promoted Nick Howard to UK managing director.

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