Twitch has been named the official live streaming partner of E3.
The deal between the streaming platform and the event’s owners, Entertainment Software Association, extends for three years, starting with the upcoming E3 2014.
This is not the first such deal Twitch has signed – the platform is the official streaming partner of a number of trade shows, including PAX East and Prime, New York Comic Con, BAFTA and Eurogamer Expo.
Live video has changed the video game industry in a fundamental way and transformed how gamers learn, communicate and share their passion for games,” said Jonathan Simpson-Bint, Twitch’s chief revenue officer.
Twitch looks forward to deepening consumers’ E3 online experience with top E3 news, original interviews, and behind-the-scenes E3 footage.”
Rich Taylor, the ESA’s senior vice president of communications added: "E3 is the leading computer and video game event in the world. It is known and respected as the launch pad for the latest in video game news.
We look forward to partnering with Twitch and extending E3’s worldwide reach to billions of consumers.”
E3 2014 will take place between June 10th – 12th.