Ubisoft: ‘Diversity is a fuel to grow our market’

Improving diversity will make the games industry more successful, argues Ubisoft Reflections’ MD Pauline Jacquey.

Jacquey wants to see the industry introduce new genres, styles and heroes, which will help widen the number of consumers who buy games, and in turn improve the diversity of those that make them.

The less diverse the workforce in our industry, the more our games will feel and look the same,” she said. All of this is creating a lack of opportunities to make games that are richer, deeper and more thought-provoking.”

She continued: We must develop games that appeal to different audiences, to welcome diversity in how we create games. Diversity of genres, formats, themes, heroes, triple-A games alongside tiny indie-like titles – all those speak to different people, and can potentially attract them to become part of our industry.

Games make for a fantastic medium, one I love. I want more players to share my passion, and the more diverse the content and the worlds we create, the more chances we have to appeal to more people. For me, diversity is a fuel to grow our market.”

Reflections also wishes to set an example for others to follow: As well as playing a major role on triple-A titles like Tom Clancy’s The Division, we have released tiny titles like Grow Home that appeal to kids and parents alike,” Jacquey said.

For more on diversity in games, read our full feature.

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