Ubisoft on NX: Nintendo has learned from the Wii U

The boss of Ubisoft has dropped further hints about Nintendo’s NX strategy.

What we see is that Nintendo has learned from the Wii U,” CEO Yves Guillemot told IGN when asked if the NX was a move away from the Wii U and back toward the mass market appeal of the Wii. All publishers learn from what they do, and then come with something new and more attractive, which I think is the case here."

He added: "I think the interface is very attractive. It’s a machine that will be easy to use for all gamers. They have built in something that will give us chance to really have a different experience from what exists today. That’s what I like – that they come with something new that is adapted to what we actually want now."

These comments are in addition to those reported yesterday from the same presentation. A recap:

"The new Nintendo [console] is a fantastic machine. It’s really a new approach, it’s really Nintendo, [which is] coming with something new again. We love it.

"We always take disruptions on the positive side. We think each time that it’s an opportunity for our creators to take more risks. When a machine is installed, there are a certain number of brands that take up the time of players, so they’re going to buy the next Assassin’s Creed or Call of Duty. Even if they say, ‘I’m interested in what you’re doing,’ at the end of the day they first buy what they know, then go somewhere else.

"When they change machines, they consider that it is better to try what has been done for that machine. This gives us an opportunity to totally change an IP that we have done before, or to create new experiences and new IPs."

The NX was revealed way back in March 2015 but Nintendo has forever since remained stoic in its silence. We still don’t know when the machine will be officially detailed but already it has been the longest period between a console announcement and its reveal.

Saying that, we know plenty already – and these reports have been again confirmed just this week.

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