Ubisoft plans Watch Dogs licensing assault

Licensing firms have already rushed to back Watch Dogs – even before the game has launched.

Gamers can already order Watch Dogs books, t-shirts, scarves, caps and hoodies.

It’s great to have a game as highly anticipated as Watch Dogs out this year and observe the number of licensed deals that have been agreed considering it’s a new IP,” said Ubisoft commercial manager Chris Marcus.

It follows Ubisoft’s aggressive licensing push behind Assassin’s Creed, which has spawned clothes, toys and other products.

Over time we have developed strong relationships with some key licensing partners who have shared the vision we possess with some of our brands. Ensuring we are represented in categories like collectibles, apparel and print have provided a solid foundation to extend into other areas and assess how wide the interest to purchase game merchandise can be.”

He added: We have experienced great results with the Assassin’s Creed brand and it has reflected the work of many talented teams from creation through to customer experience. This framework opens the door for us to create quality merchandise that can be enjoyed at various levels of interest.”

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