Ubisoft shoots for football genre

Publisher Ubisoft has revealed details of its massive marketing campaign for Wii game Academy of Champions – and claimed its unique appeal to younger gamers can help it become a ‘serious player’ in the soccer genre.

The title is aimed at six to nine year-old kids, with promotional activity planned across radio, TV, online and print – including mags aimed at young females such as Go Girl.

Academy of Champions Football is a party football game for kids and sits perfectly with the Wii audience,” said senior brand manager Phil Brannelly.

With a focused marketing campaign and a clear launch window coinciding with the beginning of the football season, I am confident we will sell loads and establish Ubisoft as a serious player in the football genre.”

The TV advertising campaign is set to run between Wednesday, September 2nd and Sunday September 27th, and is expected to reach four million four to 15 year-old consumers.

Ubisoft has also booked online coverage on Cartoon Network and Disney XD, complete with features and a minisite.

In print, previews and reviews are expected in the specialist press, as well as kids publications such as Beano, Dandy, Kick and Jetix. The title is also fully endorsed by football legend Pele.

In addition, a collaboration with Talk Sport revolves around a special football tournament aimed at dads, with online activity, a microsite, advertorials in Talk Sport’s digital magazine and the chance to win signed Pele prizes.

The game will hit shelves on Friday September 4th.

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