Ubisofts Wii range sells half a million

Ubisoft has announced that its Playzone range has sold over 500,000 units, ahead of the release of two new games in the series.

The budget label began life with the release of Sports Party in July last year, and was backed by a full marketing push. And now the company is set to extend that with the launch of Fun Park Party, Summer Sports Party and the recently announced Knockout Party.

Overall, we are happy with the performance of the range,” offered UK brand manager Ombeline Wallon. In just under a year we have sold almost half a million units across the range, which is a very solid result for this range.

The products were tailored for this platform and this audience. Our marketing support generated the awareness needed to reach our consumers, and finally, the price point and in-store activity encouraged the actual act of purchasing.

We are releasing two more games this summer – Fun Park Party and Summer Sports Party – and at E3, we also announced and showed Knockout Party, which will be out this winter,” said Wallon.

So as you can see, we are still exploring the genre and growing our range.”

While the label is a success, Wallon says it is unlikely that Ubisoft will bring these titles or similar products to the Wii’s rival formats.

Playzone was created with the Wii player in mind,” she explained. From the themes to the gameplay mechanics, it is 100 per cent developed for this platform and for this audience. Saying that, we are always looking ahead to find new opportunities.”

Ubisoft: 01932 578000

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