UK games retail at another all-time low as momentum falters

The UK games retail market suffered its worst week on record last week. Again.

Software sales plunged 30 per cent in the week ending September 8th to just 370,443 games sold. All together this generated an all-time low revenue figure of just 7.76m.

The sudden drop comes after weeks of steady growth for UK?games retailers as the market began to recover following one of the most difficult summers on record.

The High Street benefitted from a number of solid new releases including Square Enix’s Sleeping Dogs and NCsoft’s Guild Wars 2.

However, last week the only new game to reach the Chart-Track Top 40 was the Supernatural expansion pack for EA’s The Sims 3. A week of warm weather may also have impacted consumer spending.

It comes at a disappointing time for the sector, which was hoping to build some momentum ahead of the anticipated launches of Pro Evolution Soccer 2013, F1 2012 and Borderlands 2 on Friday, September 21st. This is shortly followed by World of Warcraft: Mists of Pandaria on Tuesday, September 25th with the big one – FIFA 13 – which is due on Friday, September 28th.

All market data comes courtesy of UKIE/GfK Chart-Track.

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