UKIE targets "total" market coverage for download charts

UK games industry trade body UKIE wants to cover 100 per cent of the digital market with its charts.

The first ever PC download chart was issued earlier this month, with EA’s Star Wars: The Old Republic crowned No.1 for January.

The data is compiled directly from publishers and currently covers 40 per cent of the sector.

The response has been incredibly positive,” said UKIE commercial manager Sam Collins.

Our beta has shown that it is possible to produce games charts using actual data and I am pleased to report that future charts will contain more information and cover a greater percentage of the market. Our goal is to cover 100 per cent of the digital market.

When we launched the first boxed charts with Chart-Track it did not represent 40 per cent of the boxed market so we are not unduly worried about the current level of coverage. We have a roadmap for the project and everything is on schedule.”

Collins says that the goal is to produce more regular charts than just a monthly. And the firm is already working on a DLC report, which it will publish before moving on to PSN and Xbox Live Arcade.

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