The Unicorns of Love have partnered with Lagardère Sports, the sports arm of the major media group.
The deal will see Lagardère Sports give the Unicorns a helping hand when it comes to selling media rights and acquiring sponsors, something that the group has done for multiple sports teams.
"We believe that the areas of traditional sport and eSports will ideally complement and benefit from each other," said Robert Müller von Vultejus, managing director of Lagardère Sports Germany. "The Unicorns of Love stand out with their extravagant appearance, a strong and growing fanbase as well as their target group-accurate communication skills."
The Unicorns currently have a team in the EU LCS, and are one of the best teams in the competition.