Gamechangers Giveaway is a new campaign designed to get gamers voting in the UK General Election. Politically neutral, the project is aimed at getting gamers out to vote, but it does not support any party.
Founded by video game presenter and voice actor Elle Osili-Wood, the Gamechangers Giveaway is supported by AAA studios like Ubisoft, Bethesda, and Activision, independent studios like Frontier, Spilt Milk Studios, and Raw Fury, PR agencies like Indigo Pearl, Dead Good Media, and Renaissance PR, and other industry companies such as EGX and Insert Coin.
The Gamechangers Giveaway features over two hundred video game prizes, which voters can win by tweeting a selfie of themselves outside their polling station. Prizes include a grand prize consisting of over twenty games, tickets to EGX Rezzed, a £50 voucher from Insert Coin, a Cyberpunk 2077 jacket, Modern Warfare x DRKN clothing, Dungeons and Dragons kit, and a range of game merchandise.
“It’s never been more important to vote – it’s time to step up and be a gamechanger,” said Elle Osili-Wood. “With 85% of UK adults under 35 regularly playing video games, gamers are a significant demographic in the upcoming election, so I’m thrilled to see the games industry come together to get out the vote.”
The giveaway goes live when the polls open on Thursday. For more, search for the hashtag #GamechangersGiveaway on social media. Competition terms and conditions can be found at tiny.cc/GamechangersGiveaway.
Both Ukie and TIGA – trade organisations supporting the video game industry in the UK – have outlined their manifesto for the 2019 general election, setting out how they believe the next Government can support games development in the UK.