Wargaming’s secret: World of Tanks is the ‘ultimate hobby for our audience’

Manypeople floating around the game industry are desperately looking for the secret to success. They want to be told that if they just follow a magical list of steps that only the elite know about, that they’ll strike it rich. For Jay Cohen and his crew at Wargaming, their list of directions has only two steps: feed creative passion, and give your audience something worth devoting time to.

DuringGamesBeat 2015, Wargaming’s Jay Cohen took to the main stage to share this insight, along with the general direction the company is taking.

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