Warner Looney over debut titles

Warner Bros believes that its first assault on the UK software market since being reborn as a European publisher will have a memorable impact on the pre-Christmas chart.

The firm unleashes a duo of Looney Tunes titles for the Wii and Nintendo DS formats next month, in the shape of ACME Arsenal and Duck Amuck.

And UK marketing manager Maria Deevoy – who has moved over from her role at Disney Interactive Studios – has high hopes for the performance of both titles in the UK market thanks, in no small part, to the massive reach and awareness the Looney Tunes brand has over the years.

The Looney Tunes franchise has over 57 years of brand equity and five Academy Awards to its name which is a huge testament to the popularity of the brand,” she told MCV.

Couple this with over 90 per cent character awareness for the main Looney Tunes characters amongst seven to 12 year-old boys and girls in the UK alone, and you have yourself an exceptionally strong franchise.

Looney Tunes Duck Amuck takes this hugely popular cartoon and gives it a completely original gaming experience which is custom made for the Nintendo DS,” added Deevoy. It plays like an interactive cartoon, pitting the player against Daffy in which they must master original and interactive mini-games making sure to make him mad in the process. It really is despicably good fun.”

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