We Dare to carry warning label

Ubisoft has confirmed that this week’s Wii and PS3 release We Dare will carry an additional warning sticker in addition to its PEGI 12 age certificate.

We Dare is intended for a mature audience and Ubisoft created its marketing campaign accordingly," the company told Cubed3. "The PEGI ratings system is decided upon by a pan-European body and the rating for this game was bestowed by the independent PEGI board.

"Ubisoft has added a ‘Parental Discretion Advised’ sticker to the game in order to ensure that parents are informed of the potential sensitive nature of the game content.”

The game attracted some media attention late last month following the release of a striking (but really not at all controversial) trailer.

Furthermore, PEGI has stated that it considered increasing the game’s age rating but that both it and the VSC felt that it wasn’t warranted.

PEGI does not take into account the context of a game when rating it," it explained. "We only look at the contents of the game.

"It was considered that We Dare might justify a higher rating due to a specific (sexual) atmosphere but this proposal was rejected by the Video Standards Council.

"The game itself is in fact less sexual/offensive than the marketing campaign leads us to believe (for example, you cannot see real spanking in the game. There is a ‘stripping game’ but you don’t have to undress; throwing away keys or anything that reduces your weight is good enough).”

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