Nintendo is expecting the nation’s post-Christmas health push to drive sales of Wii Fit in January – but has told MCV that there may be stock shortages during the month.
The title, which comes with the Wii Balance Board, secured the No. 10 spot in the ChartTrack/ELSPA Christmas top ten chart last month, but slipped to No. 20 in this week’s All Formats list. It currently sits at No. 3 in the dedicated UK Wii chart.
And with sales of exercise equipment and DVDs rocketing after the public’s Christmas excesses, many at retail are expecting an uplift in the sales of the innovative fitness title.
A Nintendo spokesperson told MCV: We are expecting demand for Wii Fit to continue to be strong throughout January as it has been since its launch in April 2008.
As ever we are continuing to ship stock into the UK on a weekly basis and are doing all we can to minimise potential disappointment.
However, despite increasing global production and shipping more product into the market than ever before, we may still have some stock shortages of Wii Fit.”
Wii Fit has been a massive hit for Nintendo since it was released last year, and has been a mainstay in the All Formats top ten. The title also continues to garner unprecedented PR at a national level. This week, The Daily Mail ran a full feature entitled: ‘How to get fit… with a Nintendo Wii’.
Nintendo’s announcement that it’s launching a Wii video service this year also attracted media attention last week.