Wii’ve still got some surprises

Yes, Nintendo’s new home console is now just weeks away from its E3 debut, but the platform holder has told MCV that there are still some surprises left for owners of its current machine.

"There are great new pieces of software launching this year such as Wii Play: Motion in June and Legend of Zelda: Skyward Sword later on in 2011," marketing manager Rob Lowe said in an interview.

"Plus, there are plenty more surprises in store for 2012 from us – Wii has got a great future ahead of it."

However, Nintendo’s ambitions don’t end there. The upcoming launch of the Mario Kart Wii Bundle is very much designed to reach out to an even wider market than the hardware has reached before.

"We just wanted to make sure that the appeal of Wii is as broad as possible, and the new Mario Kart bundle is designed to be a great value proposition to anyone who is interested in getting a Wii," Lowe added.

"With this specific campaign, we are targeting families with young kids looking to buy their first games console. This is a very large potential audience, and the new Mario Kart bundle will be the perfect proposition for them."

To read the full interview with Lowe, click here.

About MCV Staff

Check Also

N64 and Mega Drive games are coming to a new Nintendo Switch online ‘expansion pack.’

The new tier, exhaustingly titled Nintendo Switch Online + Expansion Pack, was announced during last night's Nintendo Direct, and will feature N64 and Mega Drive games as part of the subscription service.