Women in Pro Gaming Refuse to Be Ignored Despite Industry’s Apathy

Professional Gaming has come a long way since its beginnings in 1980, when more than 10,000 gaming fanatics gathered to compete in theSpace InvadersTournament.

Today, the number of competitors and spectators runs into the tens of millions worldwide. With the stakes much higher, professional gamers can now make a living through consistent competition with cash prizes sometimes reaching as high as one million dollars. One consistent fact that has remained amidst the growth of the industry is this: The profession is dominated by male players. Affluent” young men seem to be the primary targets of competitions and marketing, which often alienates women looking to make this a career.

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Lorna Probert COL Credit Diva [Industry news] Diva Agency appoints new Head of Production

[Industry news] Diva Agency appoints new Head of Production

Gaming-native agency Diva has hired former commercial head of Aardman Games and Interactive Entertainment Division, Lorna Probert, to head up its Creative and Production agency business.  Lorna joins Diva with over 25 years of experience in games, interactive and immersive production, joining Diva's executive leadership team as Head of Production to drive new innovation and operational excellence in the agency’s creative and production services, which deliver campaigns for a global roster of AAA games and entertainment clients.