"The acquisition of Custom Controllers UK is enormously exciting"

X Rocker acquires Custom Controllers UK

Gaming furniture company X Rocker has announced the acquisition of Custom Controllers UK for an unspecified sum.

"With ambitious plans for expansion", X Rocker states via press release that the acquisition of Custom Controllers UK offers the company "a strategic opportunity to grow their presence in gaming".

Custom Controllers UK was established in November 2007, initially as a repair and modification service, but has since grown to offer a selection of customised controllers.

"X Rocker continues to enjoy impressive year-on-year growth worldwide, clearly establishing our company as market leaders in gaming furniture," said X Rocker managing director, Gary Shaw. "The acquisition of Custom Controllers UK is enormously exciting. Not only do we plan to scale the unique approach of hand-crafted, controller customization to a global audience, but the skill and expertise of the Custom Controllers UK team will enable us to design and develop new gaming controllers of a premium quality. It’s clear that the team at Custom Controllers UKshares our dedication to customer service, quality and innovation and is therefore a perfect fit for our company."

"Today marks an exciting milestone in the history of our company and we are delighted to join the X Rocker family," added Benjamin Lawton, managing director for Custom Controllers UK. "Through our fresh approach to controller customization, we have been able to build our business swiftly, enjoying a growth of 150% over the last year alone. The team at X Rocker will prove instrumental in taking the business to the next level and have demonstrated their ability to disrupt the gaming market and reach an international audience.

"Being part of X Rocker will allow us to offer greater choice to gamers, reach new territories and invest in the development of new product lines. We plan to maintain our distinct voice in the industry and continue offering the unrivalled service for which we are known. We look forward to sharing further news in the months ahead."

About Vikki Blake

It took 15 years of civil service monotony for Vikki to crack and switch to writing about games. She has since become an experienced reporter and critic working with a number of specialist and mainstream outlets in both the UK and beyond, including Eurogamer, GamesRadar+, IGN, MTV, and Variety.

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