505 Games is enjoying something of a surprise hit with Zumba Fitness, the keep-fit game for Kinect that is outperforming expectations – as well as some big rival products.
On Xbox 360 the title has shifted over 35,000 units to date and has increased its sell-through every week since release. It has also climbed the All Formats chart every week. The publisher is now looking to build on the brand’s momentum as it is released on Wii on March 4th and on PlayStation Move on March 25th.
505’s sales director Bob Burridge told MCV: It’s fair to say that whilst Zumba is a product we knew had some potential, the level of its success has outperformed expectations.
The fitness games sector is hugely competitive, especially since the introduction of various motion-sensitive controllers, and we have managed to outperform a number of brands that have benefited either from bigger marketing budgets and/or celebrity endorsement.”
Burridge added: From here we’re going to make sure we maximise the momentum we have on Xbox 360 Kinect and look to repeat the success on Wii and PS3.”
Zumba is currently 505’s best-performing title in terms of pre-orders on Wii and PS3.