Microsoft has said that over 10,000 retailers across the globe will be opening their doors for the launch of Xbox One on November 22nd.
UK retail partners include GAME and Tesco.
Although there's of course the small matter of PS4's North American launch on November 15th (Friday) to get out of the way first, Microsoft is doing all it can to keep its machine in the spotlight.
There will Xbox One events in a number of global cities including London, New York, LA, Sydney and Auckland with events being streamed live on Spike TV, Xbox.com and Xbox Live.
The UK event in London features many surprise performances, celebrity appearances and gameplay”. There will also be a special gathering at Area One ahead of the retail midnight openings.
The US event sounds even more lavish: The ultimate midnight celebration will take place in Times Square in New York City. The world of Xbox One will come to life as zombies, Roman soldiers and supercars converge on the Best Buy Theatre, where awaiting fans will be among the first in America to receive their consoles and countdown to midnight with great games, entertainment and special surprises.
The pinnacle of the evening will be a performance by Macklemore and Ryan Lewis, streamed outside the Best Buy Theatre, and attended by 1,000 lucky fans who will experience the ultimate Xbox One launch. The first 1000 people in line outside the Best Buy Theatre in Times Square who purchase an Xbox One or Xbox One game will enjoy the concert in-person.”
Added corporate VP of marketing and strategy Yusuf Mehdi: Today we invite millions of Xbox fans around the world to join us for the launch of Xbox One, beginning on November 21st as we count down the final hours to the launch of Xbox One.
Xbox One will be the biggest launch in the history of Xbox and we can't wait to celebrate with our fans.”