GAME's latest midnight launch will be for Call of Duty: Black Ops III, with a special tournament taking place at its Westfield Stratford store.
More than 300 of the retailer's outlets will open in time for Activision's latest shooter.
They will be joined by flagship venues in Stratford, Birmingham Bullring and Gateshead Metrocentre, which will theme and decorate their shops around the game.
The store in Westfield Stratford will go one step further, selecting a number of customers from those that queue before 5pm on Thursday, November 5th.
Those picked will then battle it out in a Call of Duty tournament, with six winners being transported to the game's launch event in London where they will play against ‘celebrities and experts'.
The match will be streamed in the Stratford store, with guest appearances, raffles and bags of promotional material also on offer.