The Xbox 360 is now the most searched for console on the internet in the US, reports web data tracker Hitwise.
This is the first time the console has beaten Nintendo's Wii since it launched in November last year.
stated that while the news could be taken as indicative of future sales growth, an increase in the number of searches can also indicate negative attention such as product recalls.
So what is driving the increase in searches for Xbox 360? It appears to be a combination of hype for new games, rumours of a price drop and no doubt some queries about the recent problems,” Hitwise's Bill Tancer commented.