You know you're writing about something important when almost everyone you contact wants to have their say.
It appears everyone wants to have their say about Nintendo's new 3D-enabled handheld, be they publisher, retailer or developer.
For them, Nintendo's 3DS – the first major global console launch since 2006 – is kind of a big deal.
And that's because it arrives at a crucial time for the trade. Since 2008 sales of boxed games and hardware have been in decline, with no-sign of things getting any better.
So all eyes are on 3DS to turn things around. And the new machine certainly has a lot to live up to.
Here are the links to MCV's comprehensive trade launch guide. ALternatively, it can all be found in this week's digital edition of MCV magazine: