£4m TV marketing splash for Ubisoft

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Ubisoft is to invest a substantial 4 million in TV advertising of its Wii and DS products in the run up to Christmas as it attempts to cement its position as one of the strongest casual software publishers.

The publisher's UK marketing director Jon Rosenblatt stated: From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate.”

For a look at how the advertising spend breaks down and what titles will be supported, head over to CasualGaming.biz.