'50% off' sale begins at Zavvi this Friday

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Zavvi will cut prices of all items in store by up to 50 per cent from Friday, January 9th.

According to the firm's administrator Ernst & young, the further reductions will come off prices that have already been discounted.

Unlike Woolworths' end-of-life sale, which left many shoppers annoyed at the small reductions on entertainment products, Zavvi has promised 20-50 per cent will be cut from prices of ALL items in store.