Activision amplifying Guitar Hero business

Publish date:

Activision expects Guitar Hero's performance across Europe this year to be nearly as big as its entire business last year.

That's according to territory boss Joerg Trouvain, speaking exclusively to MCV this week.

We have had a very successful year to date and so has the industry overall, he told MCV. But we have outperformed the market and expect further significant growth this year.”

Trovain also revealed that the firm is set to hire a dedicted Euro boss for its Guitar Hero business.

For the full interview, click here.