Not even Disney execs would deny the ‘inspiration' the company took from Activision's Skylanders when thrashing out its design for Disney Infinity.
And indeed, who could blame them? MCV reported last week that Skylanders has grossed over $500m in the US in the last year.
But Activision is playing it cool regarding the new threat to its franchise.
We are thrilled by the incredible success that the Skylanders franchise has had in such a short period of time,” Activision's VP of consumer marketing John Coyne told Forbes.
We are also flattered that one of the leading family entertainment companies is joining our toys to life category. We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games.
As a result we are well positioned to continue leading the category.”