Despite the likes of EA, Capcom and Ubisoft continue to enjoy growing success in sectors such as the App Store and Facebook, publishing giant Activision has said it has no intentions of entering either space.
We don't view the App Store as a really big opportunity for dedicated games,” chief executive Bobby Kotick told attendees at the Reuters Global Media Summit.
Though he conceded that social games are currently enjoying a huge surge in users, he added: It's a different question assessing it as a business opportunity. Right now we don't see an opportunity for us to participate in that market.”
Instead, Activision says it still sees further growth in the traditional markets in which it is one of the dominant players.
The place where you have the opportunities for growth is within the communities of franchises we control.” Its current IP slate includes the likes of Call of Duty, World of Warcraft and Guitar Hero.