Mike Griffith, the president and CEO of Activision Publishing, has told MCV that his firm is in its strongest ever position – partly due to the fact that it's competitors aren't currently up to scratch.
This is arguably our best competitive position that we've ever had,” Griffith stated. Our titles are strong, and competitive titles are a little sparser than in the past.
The expansion of our Guitar Hero franchise to DJ Hero, Band Hero and Guitar Hero 5 is the strongest line-up we have had for that franchise – and then you couple that with Modern Warfare 2, which we think will be the biggest Call of Duty title ever.”
To read Griffith's full interview with MCV, click here.