Activision wants to reclaim GTA V sales record one day

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Last month Grand Theft Auto V smashed Call of Duty's record for the biggest video game launch ever. And now Activision wants that record back. At least one day.

In an interview with MCV, the firm dismissed the idea that Call of Duty is a brand in decline, despite sales figures falling slightly year-over-year.

The series has managed to maintain its presence in the market. Black Ops II has now sold over 3m units in the UK, which is down year-on-year but still higher than pretty much any other game released over the last 12 months (outside of GTA and FIFA).

GTA V, however, has now become the biggest entertainment launch ever, beating the original Black Ops in units and Modern Warfare 3 in value. And although it's unlikely Call of Duty will be able to take that crown back anytime soon, it hopes it can do it before GTA VI is released.

Congratulations to the team at Rockstar for their success,” said UK senior brand manager Kevin Flynn. We look forward to getting the record back before the next GTA title.”

He added: We know that our unaided awareness for Ghosts is leading the way against other unreleased triple-A titles. Our digital content has proven extremely popular and Black Ops II has sold more than 3m units in the UK.”

Call of Duty: Ghosts launches on November 5th. Activision warned that pre-orders have been lower for this year's game, citing the next-gen transition for causing uncertainty amongst consumers.