Woolworths' former development boss has told MCV he will open up to 200 Alworths stores throughout the UK – and games will be stocked in all outlets.
Andy Latham – MD of the new retail chain – launched the first five Alworths stores last month. He has hired a team to handle the firm's entertainment offer, which includes a range of DS, 360, PS3 and Wii product.
We've opened five stores pre-Christmas and we're looking for a minimum of 17 more next year,” said Latham.
I believe there is an opportunity for 100 to 200 stores in market town locations. We won't be in city centres, as we offer convenience and variety.
Other retailers have been closing, and there has been a public clamour for people to re-invest in High Street.
The response so far has been absolutely fantastic. We are carrying some of the ranges that were missing from the High Street.”
The new chain's games range is centred on family-friendly software for the four leading platforms, while third party accessories outfit i-Globe is supplying the retailer with peripherals.
We will stock some of those can't resist games, but we expect our family range to be the focus – with Wii and DS at the centre of our offer.”